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Hamleys
Hamleys
Hamleys
Hamleys
Hamleys
Hamleys
Hamleys
Hamleys
Hamleys
Hamleys
London
Shopping

Hamleys

£

Hightlight

  • City Centre City Centre
  • Family Friendly Family Friendly

Visit the world famous Hamleys at Regent Street, London. Their home is a multi-storey toy store, with seven floors of demonstrations, events and elaborate displays. You’ll find toys for every age from 0 – 99 and older, everyone loves to visit Hamleys, as it stirs up memories of childhood past. A child’s dream shopping experience, with every famous toy makers all under one roof.

Throughout the years Hamleys have always been the number one stop for toys, so be sure to visit them during the Christmas period for the festive fun and frolics had by all the staff and customers alike.

The Opening Ceremony with Hamleys and Friends

Rise and shine, it’s Opening time! And they need YOUR help! Everyday Hamley Bear and his friends need the help from a very special new friend to open the store. It starts with a friendly introduction, a big 10 second countdown and the ringing of their traditional Hamleys bell for the doors to open, and the magic to begin!

Hamley, Our Beary Good Friend!

Meet Hamley, the beloved Bear in his very own toy shop! Hamley enjoys sharing hugs, high fives but not so much his honey! There’s always an opportunity to meet Hamley Bear as he visits every day to make new friends who love toys just as much as he does!

The Hamleys & Friends Parade

Ragdoll’s got that Sunshine in her pocket… Toy Soldier’s got that good soul in his feet… That can only mean one thing… They’re ready for the Hamleys & Friends dance parade! After all, why just dance on one floor when you can dance on ALL SEVEN! Join them as they bring the music, moves and magic to all the floors in Hamleys, nothing celebrates the weekend more than a celebration throughout the store.

We’re All in This Together Dance Medley

Together, together, together EVERYONE! Together, together, come on, let’s have some FUN! Hamleys are throwing a party and YOU are all invited! Every day they’ll be dancing the night away together to celebrate the friendships and memories they’ve created that day! Come join in the fun and dancing with the shop’s friends as they team up to show you their best moves!

Please check the website for times and dates for all the above as these events happen throughout the day at different times.

Make sure you keep up to date with all the fun on Instagram @HamleysOfficial, Facebook and @HamleysToys on Twitter #Hamleys.

Visit the Finest Toy Shop in the World, where the expert toy-testers have been hard at work to select the ultimate gifts for teeny toddlers, tech-loving pre-teens, and everyone in between!

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Opening Hours

Monday: 10:00 - 21:00
Tuesday: 10:00 - 21:00
Wednesday: 10:00 - 21:00
Thursday: 10:00 - 21:00
Friday: 10:00 - 21:00
Saturday: 10:00 - 21:00
Sunday: 12:00 - 18:00
Closed

Google Reviews

Hamleys

4.537599 reviews
Add Review

Rosie Byron

a week ago
Amazing toy shop. A little pricey but they go all out to ensure children are entertained and enthused about their range of toys and what they have to offer. We spent 2 hours there!

israa salma

a month ago
What a magical place! 🤩 Hamleys is absolutely huge — 5 or 6 amazing floors full of toys, games, and fun for all ages. The toy presentations and live demos are fantastic and really bring everything to life. Not just for kids — adults will enjoy it just as much! A joyful, must-visit experience in London.

Marta D

4 months ago
A really nice, and big toy store. The store offers a wide variety of kid's toys, with very nice displays, and interior design. Some toys can be played with before buying. The service was excellent, the staffs were all friendly, and helpful. But unlucky for us, the store didn't have jellycat products when we came. Toilets for customers are available.

Kathy Walsh

a week ago
UPDATE: Note that the people demonstrating the toys are very experienced. We had difficult duplicating their results and there isn't much help online once you get home. Fun place for toy shopping! Lots of cool demonstrations, and a great variety of toys. You can reach all levels by stairs, escalators, and a lift. Really helpful employees who offer suggestions based on what you're looking for. Check out the yummy gelato near the entrance, it was great! If you see her, tell Phil "Hi" for me, she made a fantastic mint chip shake for me. ☺️

Duncan Andrews

3 weeks ago
A Magical Toy Store with a Slight Price Tag Caveat I recently visited Hamleys to pick up some gifts for my grandsons, and as always, it was a delightful experience. The store has a fantastic range of toys from classic favorites to the latest trends. It’s truly a treasure trove, and it’s clear why it continues to be a beloved destination for children (and grandparents!) year after year. There’s a good general spread across all categories plush toys, science kits, board games, action figures, and more. The quality of the toys is top-tier, and you can tell the selection is carefully curated to offer something special for every age group. The only downside, and the reason for four stars instead of five, is the pricing. Some items, especially LEGO sets, are significantly more expensive than on the official LEGO website sometimes even double the price. While you’re paying for the experience and convenience, it’s something to be aware of if you’re shopping on a budget. That said, I highly recommend Hamleys. It’s more than a store it’s part of the magic of childhood. Despite the prices, I’ll definitely be back. It’s a place that has brought smiles to my family for years and continues to do so

Booking

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Closed
Sunday 12:00 - 18:00
  • Monday 10:00 - 21:00
  • Tuesday 10:00 - 21:00
  • Wednesday 10:00 - 21:00
  • Thursday 10:00 - 21:00
  • Friday 10:00 - 21:00
  • Saturday 10:00 - 21:00
  • Sunday 12:00 - 18:00
BCB

Business Info

  • 188-196 Regent St., London W1B 5BT, UK
  • +44 (0) 371 704 1977
  • customerservices@hamleys.co.uk
  • www.hamleys.com
  • www.facebook.com/Hamleyslondon
  • www.instagram.com/hamleysofficial
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