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Hamleys

Hightlight

City Centre
Family Friendly

Visit the world famous Hamleys at Regent Street, London. Their home is a multi-storey toy store, with seven floors of demonstrations, events and elaborate displays. You’ll find toys for every age from 0 – 99 and older, everyone loves to visit Hamleys, as it stirs up memories of childhood past. A child’s dream shopping experience, with every famous toy makers all under one roof.

Throughout the years Hamleys have always been the number one stop for toys, so be sure to visit them during the Christmas period for the festive fun and frolics had by all the staff and customers alike.

The Opening Ceremony with Hamleys and Friends

Rise and shine, it’s Opening time! And they need YOUR help! Everyday Hamley Bear and his friends need the help from a very special new friend to open the store. It starts with a friendly introduction, a big 10 second countdown and the ringing of their traditional Hamleys bell for the doors to open, and the magic to begin!

Hamley, Our Beary Good Friend!

Meet Hamley, the beloved Bear in his very own toy shop! Hamley enjoys sharing hugs, high fives but not so much his honey! There’s always an opportunity to meet Hamley Bear as he visits every day to make new friends who love toys just as much as he does!

The Hamleys & Friends Parade

Ragdoll’s got that Sunshine in her pocket… Toy Soldier’s got that good soul in his feet… That can only mean one thing… They’re ready for the Hamleys & Friends dance parade! After all, why just dance on one floor when you can dance on ALL SEVEN! Join them as they bring the music, moves and magic to all the floors in Hamleys, nothing celebrates the weekend more than a celebration throughout the store.

We’re All in This Together Dance Medley

Together, together, together EVERYONE! Together, together, come on, let’s have some FUN! Hamleys are throwing a party and YOU are all invited! Every day they’ll be dancing the night away together to celebrate the friendships and memories they’ve created that day! Come join in the fun and dancing with the shop’s friends as they team up to show you their best moves!

Please check the website for times and dates for all the above as these events happen throughout the day at different times.

Make sure you keep up to date with all the fun on Instagram @HamleysOfficial, Facebook and @HamleysToys on Twitter #Hamleys.

Visit the Finest Toy Shop in the World, where the expert toy-testers have been hard at work to select the ultimate gifts for teeny toddlers, tech-loving pre-teens, and everyone in between!

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Opening Hours

Monday: 10:00 - 21:00

Tuesday: 10:00 - 21:00

Wednesday: 10:00 - 21:00

Open now

Thursday: 10:00 - 21:00

Friday: 10:00 - 21:00

Saturday: 10:00 - 21:00

Sunday: 12:00 - 18:00

Google Reviews

Hamleys

4.537867 reviews

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Angela Criscola

3 weeks ago

Had ZERO idea this store existed! Its like a 200 year old toy store. Amazing! Every floor has something different and a staff member (or 5) demonstrating the toys. Every kind of toy you can imagine is here. Do not miss it especially if you have children. Just give them a price and size limit!

Nneamaka Onwujuba

in the last week

It was my daughter's 1st visit and she loved every bit of it. Took her a week before her 5th birthday so that can pick something special. It was tough leaving because she didn't want to leave .All the staff were amazing. She did a video call with her dad, siblings and aunty to tell them all about it in the train as she couldn't wait to get home.

PD Rai

a month ago

Probably one of the largest toy store in London-Waterstone of toys. We accidentally bumped into this store as were trying to locate lindt. Entered the store and explored from all ground to 6 floor dedicated to almost toy of every kind/brand from around the world. We were lucky to experience 265th birthday-no free giveaways but observed live dance along with Hamley's bear, the Hamley's teddy bear was 50%off! Toilets were available and eatery were at ground and 6th floor. This one of the store where adults were trying to find their best toy-legos, superhero mini figures, train and plane models and whatnot everything from few quid to thoudands of pounds. I was particularly attracted to Lego section both the king and let queen were in Lego form. Thy both looked a bit weird but the botanical themed Lego protected in a glass jar was eye catcher to me. Take your kid and find your childhood memories there, that my suggestion.

israa salma

3 months ago

What a magical place! 🤩 Hamleys is absolutely huge — 5 or 6 amazing floors full of toys, games, and fun for all ages. The toy presentations and live demos are fantastic and really bring everything to life. Not just for kids — adults will enjoy it just as much! A joyful, must-visit experience in London.

Rosie Byron

a month ago

Amazing toy shop. A little pricey but they go all out to ensure children are entertained and enthused about their range of toys and what they have to offer. We spent 2 hours there!