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Hamleys
Hamleys
Hamleys
Hamleys
Hamleys
Hamleys
Hamleys
Hamleys
Hamleys
Hamleys
London
Shopping

Hamleys

£

Hightlight

  • City Centre City Centre
  • Family Friendly Family Friendly

Visit the world famous Hamleys at Regent Street, London. Their home is a multi-storey toy store, with seven floors of demonstrations, events and elaborate displays. You’ll find toys for every age from 0 – 99 and older, everyone loves to visit Hamleys, as it stirs up memories of childhood past. A child’s dream shopping experience, with every famous toy makers all under one roof.

Throughout the years Hamleys have always been the number one stop for toys, so be sure to visit them during the Christmas period for the festive fun and frolics had by all the staff and customers alike.

The Opening Ceremony with Hamleys and Friends

Rise and shine, it’s Opening time! And they need YOUR help! Everyday Hamley Bear and his friends need the help from a very special new friend to open the store. It starts with a friendly introduction, a big 10 second countdown and the ringing of their traditional Hamleys bell for the doors to open, and the magic to begin!

Hamley, Our Beary Good Friend!

Meet Hamley, the beloved Bear in his very own toy shop! Hamley enjoys sharing hugs, high fives but not so much his honey! There’s always an opportunity to meet Hamley Bear as he visits every day to make new friends who love toys just as much as he does!

The Hamleys & Friends Parade

Ragdoll’s got that Sunshine in her pocket… Toy Soldier’s got that good soul in his feet… That can only mean one thing… They’re ready for the Hamleys & Friends dance parade! After all, why just dance on one floor when you can dance on ALL SEVEN! Join them as they bring the music, moves and magic to all the floors in Hamleys, nothing celebrates the weekend more than a celebration throughout the store.

We’re All in This Together Dance Medley

Together, together, together EVERYONE! Together, together, come on, let’s have some FUN! Hamleys are throwing a party and YOU are all invited! Every day they’ll be dancing the night away together to celebrate the friendships and memories they’ve created that day! Come join in the fun and dancing with the shop’s friends as they team up to show you their best moves!

Please check the website for times and dates for all the above as these events happen throughout the day at different times.

Make sure you keep up to date with all the fun on Instagram @HamleysOfficial, Facebook and @HamleysToys on Twitter #Hamleys.

Visit the Finest Toy Shop in the World, where the expert toy-testers have been hard at work to select the ultimate gifts for teeny toddlers, tech-loving pre-teens, and everyone in between!

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Opening Hours

Monday: 10:00 - 21:00
Tuesday: 10:00 - 21:00
Wednesday: 10:00 - 21:00
Thursday: 10:00 - 21:00
Friday: 10:00 - 21:00
Saturday: 10:00 - 21:00
Closed
Sunday: 12:00 - 18:00

Google Reviews

Hamleys

4.537363 reviews
Add Review

Marta D

3 months ago
A really nice, and big toy store. The store offers a wide variety of kid's toys, with very nice displays, and interior design. Some toys can be played with before buying. The service was excellent, the staffs were all friendly, and helpful. But unlucky for us, the store didn't have jellycat products when we came. Toilets for customers are available.

israa salma

3 weeks ago
What a magical place! 🤩 Hamleys is absolutely huge — 5 or 6 amazing floors full of toys, games, and fun for all ages. The toy presentations and live demos are fantastic and really bring everything to life. Not just for kids — adults will enjoy it just as much! A joyful, must-visit experience in London.

Kathy Walsh

2 months ago
Fun place for toy shopping! Lots of cool demonstrations, and a great variety of toys. You can reach all levels by stairs, escalators, and a lift. Really helpful employees who offer suggestions based on what you're looking for. Check out the yummy gelato near the entrance, it was great! If you see her, tell Phil "Hi" for me, she made a fantastic mint chip shake for me. ☺️

VIC

2 weeks ago
Hamleys is truly a magical experience and one of my favourite places to visit in London. The store is huge, spread across several floors, and packed with every kind of toy you can imagine — from classic teddy bears and board games to the latest gadgets and collectibles. What makes it special is the atmosphere. There’s always something happening, whether it’s staff demonstrating toys, magic tricks, bubbles floating through the air, or kids laughing and playing. It’s impossible not to feel like a kid again! The staff are friendly, energetic, and really know how to engage both children and adults. Even if you’re not planning to buy anything, it’s worth visiting just for the fun and the incredible displays. It can get busy, especially on weekends or during holidays, but it’s still well-organised, and there’s plenty of space to explore. Highly recommend Hamleys if you’re in London, it’s not just a toy shop, it’s an experience!

Bala Raju

2 weeks ago
Hamleys, the iconic London toy store, receives mixed reviews. While many praise its vast selection of toys and engaging in-store demonstrations, others find it overpriced, crowded, and lacking the magical experience it's known for. Hamleys boasts a wide variety of toys across its seven floors, including specialized sections for popular brands like LEGO, Harry Potter, and Marvel. High Prices: Many reviewers note that prices at Hamleys are significantly higher than elsewhere, sometimes even double for the same items.

Booking

View
Closed
Saturday 10:00 - 21:00
  • Monday 10:00 - 21:00
  • Tuesday 10:00 - 21:00
  • Wednesday 10:00 - 21:00
  • Thursday 10:00 - 21:00
  • Friday 10:00 - 21:00
  • Saturday 10:00 - 21:00
  • Sunday 12:00 - 18:00
BCB

Business Info

  • 188-196 Regent St., London W1B 5BT, UK
  • +44 (0) 371 704 1977
  • customerservices@hamleys.co.uk
  • www.hamleys.com
  • www.facebook.com/Hamleyslondon
  • www.instagram.com/hamleysofficial
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