Fallow

An award winning restaurant in the heart of London. The St James area in the city centre is a hotspot for all tourists, with plenty of things to do and see in the area, Fallow gives you the chance to refuel. Their concept is, ‘Sustainable cooking, creative thinking’ and it shows with the menu.

Fallow was founded by three individuals in May 2019, two chefs Jack Croft and William Murray, and career entrepreneur James Robson. The essence of this combination makes up much of Fallows DNA, where conscious culinary creativity meets hospitality experience and passion.

What followed from this meeting were a series of sold-out residencies to establish Fallow as one of the most exciting restaurant concepts on the UK restaurant scene.

Fallow’s permanent home in St James’s market was established in November 2021 and has since attracted a string of awards including both the Marie Claire and GQ ‘sustainable restaurant of the year’ and the Caterer award for ‘best new restaurant’.